Every UK postcode district has its own Deadlio page showing new companies, companies behind with their Companies House filings and companies applying to close. Your logo, a short description and your message can appear on the pages for the areas you serve, clearly marked “Sponsored”.

Click Start a Boost and follow the five steps: your business, your Boost, where it shows, your top-up and a final review. You see a live preview as you type. When you send it, we create your account and email you a sign-in link – there is no password.

You can also start from Sign in: enter any email and we open an account and send you a link.

99p per click and 99p per 300 views (0.33p a view). There is no VAT, no monthly fee and no contract. You top up a prepaid balance and each view and click is taken from it.

The smallest top-up is £10 and the largest single top-up is £5,000. You can top up as often as you like.

• Business name – up to 40 characters
• Short description – up to 60 characters
• Headline – up to 70 characters
• Message – up to 150 characters
• Button text – up to 22 characters
• The web address the Boost opens
• Your logo (optional)

Type {PC} anywhere in your headline or message and it is replaced with the district the visitor is looking at, for example “Accountants serving SE25”.

A PNG, JPG, WebP or GIF image up to 1 MB. A wide logo on a white or transparent background works best. Your logo and business name are clickable and open your website, just like the button.

You can choose one or more of these places in step 3. There is no limit on the number of advertisers: when several businesses choose the same place, their Boosts take turns.

On every postcode page (Boosts change every 8 seconds)

• Top strip – under the headline figures, seen by every visitor
• At risk card – in the list of companies behind with their filings
• Closing card – in the list of companies applying to close
• Sidebar – under Nearby districts

Boosts in the top strip and sidebar also appear on that area’s monthly round-up pages.

More places

• Late company pages – under the penalty figure when someone looks up a company in your area that is late with its filings, often the owner at the moment they find out – and in the free Penalty Exposure Report they can email to themselves
• Alert emails – one sponsored message in the weekly and monthly new-company emails sent to people following your areas, charged per click only (99p a click)

People can sign up on Deadlio for a weekly or monthly email listing new companies in the postcode districts they follow. Each email carries one sponsored message, under the list of companies.

• Who is shown: Boosts that have the Alert emails place and cover the subscriber’s postcode district. If someone follows more than one district, the Boost is chosen for the first one.
• Sharing: when several businesses choose the same district, each email picks one of them at random, so the emails are shared between you.
• Cost: you pay only when someone clicks – 99p a click. There is no charge for the email being sent or opened. Clicks in the first three minutes after an email is sent are not charged, because they are usually email security systems checking links, not people.
• Boost balance: your Boost is left out of the emails while your balance is used up, and comes back when you top up.
• What it looks like: your logo, business name, a short message and a button to your website, marked “Sponsored”. The same Boost guidelines apply.

Type single districts such as SE25, whole postcode areas such as CR (all Croydon districts), or ALL for the whole UK. Separate them with commas.

Yes. The preview beside the builder shows your Boost in each of the six places – Top strip, At risk card, Closing card, Sidebar, Late company pages and Alert emails – with the page or email around it, exactly as visitors will see it. Tap a place above the preview to switch; the places you have ticked in step 3 show a ✓, and ticking a new place shows it straight away. Use Phone to see the narrower mobile version. The preview changes as you type.

After you send your Boost, See it on a real page opens a postcode page with your Boost in place – only you can see it until it is approved.

Most local businesses and services. Boosts must be legal, honest and clear, and must not look official or play on fears about Companies House. We check every Boost against UK law and the UK Advertising Codes, and businesses that need a licence or FCA authorisation must have it. Read the full Boost guidelines.

We check every Boost before it goes live to keep the pages useful and trustworthy. We usually review Boosts within one working day and email you as soon as it is live.

We could not approve it as it is. The reason is shown on Your Boosts and in the email we sent you. Click Edit, make the change and send it again.

Yes – click Edit on Your Boosts, make your changes and send them. If the Boost is live, it keeps showing as it is while we check the changes (usually within one working day); then the new version replaces it. If we cannot approve the changes, we email you why and the current version carries on.

On Your Boosts, click Delete on the Boost and confirm. It stops showing straight away and is removed from your list for good. Your balance stays in your account for your other Boosts or for list downloads, and the Boost’s past views, clicks and charges stay on your statement.

Only want to stop for a while? Use Pause Boost instead – you can restart a paused Boost at any time.

Click Pause Boost on Your Boosts and it stops showing straight away; nothing is charged while it is paused. Click Resume to restart it – it comes back to us for a quick check and then goes live again.

Sign in and click Top up by card on Your Boosts. You choose the amount and pay securely through Stripe by card, Apple Pay and other methods shown. Your balance updates within a few seconds.

No. There is no monthly budget and nothing resets – your balance stays until it is used by views and clicks.

We email you when it drops below £5, and again if it runs out. When it reaches zero your Boosts stop showing. As soon as you top up they start again automatically – no new approval needed.

Yes. We email you when each top-up arrives, and Stripe sends a payment receipt. Your Top-up history is on Your Boosts.

No – prices are what you pay, with no VAT added.

Yes. On any postcode district page, click Download late companies by industry in the At risk section, or open Leads → At risk. Type one postcode district, then tick up to 5 industries. The spreadsheet lists every active company in that district and those industries whose accounts are overdue – company number, name, directors’ names and roles, postcode, industry, when the accounts were due, how many days late, the last accounts date, the potential Companies House penalty and SIC codes.

The list covers the whole Companies House register for the district and is updated every day: companies that file are taken off and companies that become late are added. The first 3 companies are shown free on screen.

Each download costs £4.99 from your prepaid balance. The same download again within 7 days is free – useful if some directors’ names were still being looked up. A different district or a different choice of industries is a new download. You only need your email to sign in; you do not need to run a Boost.

Yes. On a postcode district page, click Download by industry under the New companies list, or open Leads → New companies. Choose one district, the last 7 or 30 days, and tick up to 5 industries. You get every company registered in that district in the period and those industries – name, number, date registered, directors (names and roles), registered office, industry and SIC codes.

Each download costs £4.99 from your prepaid balance. The first 3 companies are shown free on screen, so the download button works once your choice has more than 3 companies. The same download again within 7 days is free.

No. The late companies list is rebuilt every month from the latest Companies House data and replaces the one before, so a download always shows the current position. Earlier months’ lists are not kept.

Companies that have been late for a long time are still included – the list covers every company whose accounts are overdue, however long ago they were due. It is updated every day, but a company that filed in the last day or two may still appear, and penalties are estimates for private companies.

Please email us and we will look at it with you.

A view is counted only when at least half of your Boost has been on the visitor’s screen for one second. Boosts lower down a page that nobody scrolls to are not charged.

No. The same visitor seeing your Boost in the same space on the same district page is charged once a day, and the same visitor clicking your Boost is charged once a day, however many times they click.

Search engine crawlers and other automated visitors are filtered out and never charged, and unusually fast repeated activity is not charged either.

No. Visitors are counted with a one-way code that changes every day and cannot identify anyone.

On Your Boosts. For each Boost you see views, clicks, click rate and the amount spent over the last 30 days, with a chart of views per day.

Clicks divided by views. On local business Boosts, anything around 0.5% to 2% is typical; a clear offer and a strong headline help.

Yes. Open Leads, type the postcode district you serve, choose the last 7 or 30 days and tick up to 5 industries. The spreadsheet (£4.99) has every new company in your choice with its directors’ names, registration date, registered office, industry and a link to its Companies House page – useful for welcoming new local businesses. If you contact them by email or phone, follow the UK GDPR and PECR marketing rules.

Yes. Every click is tagged so it shows in your analytics as source deadlio.co.uk, medium sponsored, campaign = the district (for example se25) and content = the Boost space.

Go to Sign in and enter your email. We send a sign-in link that works once and expires after 60 minutes. Check your spam folder if it does not arrive.

New to Deadlio? Enter your email in the same box – we open an account for you straight away and send the link. You can then create a Boost or buy a list from your account. You do not need to run a Boost to buy lists.

Yes – click New Boost. All your Boosts share one balance.

Email updates@deadlio.co.uk. Tell us the email address you use to sign in and we will get back to you.